A career built on curiosity.

When I was 7, I was desperate for a very specific LEGO set. My parents delicately informed me that the only way I could get it was if I made enough money to buy it myself.

There was already a lawn care service, so I sold pansies. I identified a problem in the market (ugly lawns), developed a solution people would pay for (pretty flowers), and brought it to market through door-to-door pansy salesmanship.

My career path has not been the straightest of lines, but every step has required that same pansy-as-a-service (PaaS) creativity to solve problems, create value, and lead teams.

As a musician, I developed websites that helped students use their practice time more efficiently. At PASG, I led development of the second iteration of the flagship product, generating millions in revenue. At Main Street Hub, I partnered with product and technology teams to capture workflows and improve internal tools.

I eventually found a title that aligned with my work and love for problem-solving. As a Product Manager at Kasasa, I identified opportunities for community financial institutions and their account holders and led cross-functional teams to develop win-win solutions. My work included improving digital account opening, strengthening financial understanding, increasing customer engagement, and growing revenue across product lines.

At Leader Bank, my work expanded beyond product into the broader growth system: connecting marketing, customer insight, data, digital experiences, product, and business strategy. I led modernization initiatives including development of an enterprise data warehouse and automation that eliminated more than 25,000 hours of back-office work. During my tenure, Leader Bank experienced several years of record deposit growth and ranked in the top 5% of financial institutions by growth.

As Chief Marketing & Data Officer, I lead an integrated marketing and data organization focused on growth strategy, customer acquisition, brand, digital marketing, analytics, automation, go-to-market strategy, and customer experience. I work across the organization to turn customer and market insights into strategies that improve business performance and create better experiences.

Outside of work, I'm a digital tinkerer. I enjoy building websites, learning new technology, and hiking. I have all my old LEGO. I still enjoy pansies.