Marketing Math: Can Social Ads be Profitable?

Are social media ads profitable for you business? This calculator will give you a good guess. But first, how does it work? What information do you need? The first thing you need to know is the Lifetime Value (LTV) of a customer. This is the “predicted net profit attributed to a customer.” Figuring this number depends on the complexity of …

Social media automation with IFTTT applets

How IFTTT works for social media automation

Social media marketers waste a lot of time. It’s not malicious. It’s not that we’re trying to stick it to the man. We waste time because there is a lot of monotonous work in running successful social media campaigns. Just check out this study done by HubSpot. Routine tasks = tasks to automate. Larger brands can afford 3rd-party social media …