The O.K. Musician Theory

The cliche of the tortured artist is true. Well, it was for me anyway. During my undergrad and grad work, I would spend 9 hours a day telling myself how horrible something sounded. How that note was wrong, or it could it have been shorter, or resonate more, or whatever. I’d repeat a passage over and over and over, each …

Can I get your number?

We all know the game. You see this enticing ebook or whitepaper, but to access it… you’re going to have to trade off your contact information. It might be days, it might be a matter of seconds, but you know sooner or later you’re getting the call. “Hey, I saw you were checking out our [INSERT GUIDE] and was wondering …

What’s Missing with Employee Advocacy Programs

Play pretend with me. I have a huge product announcement coming up and desperately want to get the word out… sadly, Facebook organic reach is in the toilet… and it’s getting more expensive to buy my way out of the algorithm. I see an article about the benefits of employee advocacy. The stats make it sound like the holy grail! The average …

The Funnel is Selfish

We create content for a purpose. That purpose is usually to move prospects closer to a purchase. Top of funnel content is meant to attract people, middle funnel content changes how prospects frame their problem, and bottom of the funnel content convinces them that we are the right organization to do business with. But what customer likes funnels? The second …

The Worst Part of my 165-mile Commute

Every week I drive from Houston to Austin. It’s not bad. 3-hours of scenic (enough) countryside and a chance to catch up on podcasts, but there is one part of the trip that I can’t stand. I can’t stand it because it sends me down a marketing wormhole. It’s a freaking billboard. One you’ve probably seen before. The first time I saw …

Social Media Lessons from Russian Trolls

Put politics aside. This isn’t an article about that. This is what I’ve learned from reading about the Internet Research Agency and their actions. Some of these are rules that I knew before but were emphasized or reaffirmed. (1) Social Media is an Effective Channel The Clinton campaign spent $581Million. The Trump campaign spent $340 Million. That leaves us with …

You Can’t Motivate Anyone

Before my career switch to marketing, I spent many years teaching private French Horn lessons. I can with some degree of authority that there is no more painful hell than the sixth-hour teaching when an 11-year-old boy walks into the room with the universal sheepish smile of “I didn’t practice.” Not once. In an entire week. The next 30-minutes would …

Hate Thy Neighbor

Unless you work in the financial industry you might not be aware that there is a debate raging: Should credit unions pay taxes? Credit Unions are tax-exempt thanks to the 1934 Federal Credit Unions Act, largely due to the fact that they are not for profit. Or at least that’s the short answer. The more accurate answer is tied to why …

Why do ideas spread?

What’s a good idea? Sliced bread — pretty solid. Cat Tunnel sofa — uh, okay. The Segway — seemed good, but it flopped. So, why is it that some ideas capture people’s attention and inspire a movement, where others fall flat? Rally Cries I asked this question to my mentor, Andrew Davis, and he suggested that I start my search with …

Stop Being Afraid of Yelp

I’m fascinated by Yelp. Sure, a dark part of me loves the drama, but I’m most taken by business owners being so terrified of the platform. Especially when there are so many well-documented benefits to being active on Yelp: Customer intelligence SEO benefit Higher star ratings have a direct impact on revenue And yet, the mere idea of a handful …